Why should I visit your website? Hurry, I don't have much time!

Posted on March 4th, 2010. Written by Jamie Northrup.

Elevator Pitch

Wikipedia defines an elevator pitch as follows:

An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch should be possible to deliver in the time span of an elevator ride, meaning in a maximum of 30 seconds and in 130 words or fewer.

It’s always a smart idea to have an elevator pitch for each of your products or websites, because you never know when someone will ask, and there’s nothing that turn people away more than when your answer isn’t well prepared and defined. Information via www.webdesigncareers.org is available for people who want to learn more about web design.

The key is to make it short and in the pitch you should say what you are pitching (website, product ,etc), why should they care about it and why should they either visit your site or buy your product/services.

If you can get them excited about it, even better!

Elevator pitches can be used to reach many different goals, but in our case we want people to visit our website, and visit it frequently and maybe even buy a product of ours or sign up for a newsletter or to the RSS feed.

For example here is my elevator pitches for three of our websites:

  1. DeuceGroup.com – Deuce Group is a web services company that not only offers online services but consults in them too. We can take charge or just help with any web related project depending on your needs. Check out our website, you can see our portfolio, list of services as well as our online business blog updated daily with great content relating to living, working and making money on the Internet.
  2. MikeGreenFan.com – MikeGreenFan.com is a website dedicated to Mike Green of the Washington Capitals, one of the top defensemen in the National Hockey League. The site is updated almost every day and we have videos, pictures and stats from every game he plays.
  3. WordPressOfTheDay.com – WordPress of the Day is a website dedicated to WordPress, which is a content management system, basically software to build websites. With WordPress anyone can build a website, and every day we feature something related to it, like Themes, Plug-Ins, People, Tips, Videos, Guides, and much more.

An important thing to remember is that who you are talking to is important, and you might have to adapt your pitch for different people. For example, I have told people about the MikeGreenFan.com website that I knew straight off the bat wouldn’t be interested and wouldn’t know who he was, so I went into more detail about who he is as opposed to highlighting the website.

Make sure when you say your pitch, you don’t just mumble, you have to believe in it, or the person you are speaking with won’t take you seriously, but don’t over do it, just be real.

Every once in a while I post the elevator pitch on Twitter and Facebook, sometimes with just a link to the website I’m speaking of, and sometimes I ask for feedback on my pitches, this last one generates some great ideas and publicity as well.

Let me hear your Elevator Pitches!

This entry was posted on Thursday, March 4th, 2010 at 4:27 pm and is filed under Traffic Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. You can leave a response, or trackback from your own site.

Jamie Northrup

I’m a 30 year old Canadian web consultant and founder of the Deuce Group. I have been working online since 1995 and have experience in blogging, web development, web design, e-commerce, eBay, social networking and online marketing.

12 Responses »

  1. I found you accidentally google – but what the heck! I enjoyed reading your blog!

  2. Nice post and great content…Being a webmaster myself, sometimes we tend to forget how much these tips are important…

    Keep up the good work !!

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  5. The key is to create interest without exaggerating as that will create disapointment and the visitor won’t be likely to return or recomment you to others.

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  9. I can see that you are are genuinely passionate about this! I am trying to build my own website and you’ve helped me with some great information.

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  11. I completely agree with the above comment, the internet is with a doubt growing into the most important medium of communication across the globe and its due to sites like this that ideas are spreading so quickly.

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