Using a Mobile Survey App to Better Interact with Clients
The world is changing at breakneck speed and those who don’t evolve with it will be left behind. Take Facebook, an eight year old company in a space that did not previously exist recently IPOd at a USD100 billion valuation.
Examples like Twitter and Facebook revolve around providing a technology to service a need that people had but didn’t fully realize that they had it. There are other technologies that have been developed to better service an existing business requirement by using today’s technology to make the execution of a business need more accurate and in keeping with the times. Mobile survey apps are one such development.
The Task of Surveys
Surveys have been used by businesses for decades as an information gathering tool to better service existing clients and potential clients by gauging their current needs and anticipating their future requirements.
The two most common forms of survey include phone surveys (you know, those annoying calls you usually receive in the middle of dinner or when showering the children asking for a few minutes of your time), and door knock surveys when the surveyor goes door to door requesting respondent data.
The Evolution of Mobile Survey Apps
In keeping with the mobile revolution – iPads, smart phones, tablet computers, and their exponential growth as they are adopted as the technology of choice by consumers, the mobile survey app was born. Mobile survey apps enable surveyors to put boots on the ground in their quest for information but in an extremely targeted manner.
Advantages of Mobile Survey Apps
- Targeted surveys in the best environment for the data required. For example, if data is being gathered about healthy eating habits, a surveyor can be positioned outside the branch of a fast food seller.
- When approaching sellers directly in a public environment (not in the privacy of their homes) there is a higher probability of a positive response when a request of their time is made. Similarly, there is a higher chance of receiving honest answers when confronting someone face to face.
- The technological capabilities of mobile devices allow the augmentation of survey responses with other data such as barcode scanning and geo-location capabilities. Video, photo, and voice communication data can also be gleaned from interviewees.
- As all mobile hardware is now wi-fi enabled, interviewee feedback can now be instantly uploaded and analyzed enabling real-time feedback and error correction if required. This can be achieved from anywhere in the world, instantaneously.
- Mobile survey apps are easy to customize, simple to use, and relatively cheap.
- Increased efficiency and productivity in the survey process resulting in cost savings.
Companies dealing in gathering consumer information via survey run a grave risk of being left behind if they do not incorporate mobile survey apps in their surveying arsenal.
The growth of mobile survey apps vis-a- vis other forms of surveying is proof positive of the emergence of a seismic shift in the way survey information is gathered.
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