Monitor you brand or name in social media.
Find out what is being said about your brand or name, when it was said, who said it, where it was said. Social Mention is a great tool to find the questions to all those answers and more.
It will bring you back a list of links to everything it can find on the social web, whether it be in blogs, bookmarks, social networks, and more.
It also has a sidebar with stats and charts, some of which are great, others are a bit flawed. Amongst the flawed ones is the sentiment, which is supposed to analyze which mentions about you or your brand are positive and which are negative.
We did a search for BP, which is in the middle of a PR disaster with their record setting oil spill, and for some reason Social Mention analyzed 737 mentions, and found 48 positives, 631 neutrals and 58 negatives. Obviously most of them are actually negatives.
Here are a couple mentions that they consider positives for BP:
As you can see they aren’t positive at all, the list goes on, but even with this, it’s a great way to find out how many times and how often you or your brand are being mentioned and where.
This entry was posted on Tuesday, June 1st, 2010 at 3:57 pm and is filed under Social Media, Web Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. You can leave a response, or trackback from your own site.
Jamie Northrup
I’m a 30 year old Canadian web consultant and founder of the Deuce Group. I have been working online since 1995 and have experience in blogging, web development, web design, e-commerce, eBay, social networking and online marketing.
RSS Feed
E-mail Feed
Follow us on Twitter!
The ones that I use the most: Twitter, Facebook, Digg, Reddit, Sphere, Blogengage, Stumbleupon and MediaPress.
The reason I use: http://mediapress.co.za is that you can link your blog RSS feed to a group for automatic syndication, social bookmark, Tweet and create Facebook status updates directly from one location.
Nice writing. You are on my RSS reader now so I can read more from you down the road.