Increase Your Marketing without Losing Your Brand

Posted on December 14th, 2011. Written by Jamie Northrup.

In marketing, especially SEO, reaching a more diverse group of followers is the targeted outcome. By widening your marketing to include a broader audience you reach a market that you were once unfamiliar with. However, sometimes branching out to these new markets causes a site or company to compromise the brand they worked hard to build. With so many options available, you can increase your marketing without losing your brand. Here are a few ways to accomplish that.

Don’t Lose Track:
It is easy to lose focus on what you want to accomplish with your brand. When increasing your marketing to venture into untapped demographics, keep your mission at the forefront. Many companies and websites tend to lose themselves in an effort to create a wider SEO and marketing strategy. This creates confusion for your current following and makes it difficult to attract and hold new followers.

Use your Brand in Marketing:
Rather than just using marketing for your brand, use your brand in your marketing. Utilize the extra strategies that your brand brings. For instance, include your brands name or slogan. This is a good way to increase marketing while still maintaining your brands identity. Utilizing added keywords or search terms for your specific brand will bring more followers without losing the work you already put into it.

Use Social Media for your Brand:
Many companies and websites are turning to social media; the reason for this is versatility. The way a person creates a profile for themselves, a brand can also make a page. By creating a social media page strictly for your brand, you can reach out to new a new following and keep them updated. With constant status changes, tweets and alerts, your followers and customers will always know where your brand is headed.

Expand your Brand Internationally:
If you find your traffic slowing, perhaps reaching to other countries will be the change you need. By expanding your brand to an overseas audience you can generate more traffic and tap into a new market that was once foreign to you.

If you decide it is time to take your site international, be sure to take into consideration the aspects of going to other countries. Language, search engines, and culture are big parts of being successful in a new country. Plan to make your site more comfortable to your new foreign traffic in order to start off on the right foot.

Create a Brand Specific SEO Plan:
The beauty of SEO is the ability to tailor your plan to fit your needs. This is the same for your brand. You can create an SEO plan that is designed specifically for it. If you search for ‘Have it your way” the first result is Burger King. This is a prime example of brand specific SEO. Rather than creating an SEO for their market, they also included SEO marketing for their branding. It is a great way to increase you marketing, establish your brand, and strengthen it as well.

Creating a brand creates an identity. Marketing that identity strengthens your brand. Strengthening your brand creates credibility, structure, and stamina. Creating an increased marketing plan to include your brand can help you keep your identity, as well as increase traffic and customers. Don’t lose sight of what you had originally planned before launching.

Nate Dorcett has studied marketing for both small businesses and large for over twenty years. He also writes for The Regan Group, popular amongst experiential marketing companies with worldwide branding capabilities.

1 Responses »

1. 

   Chanelle Cafasso

   April 13, 2010 • 6:47 am

   Justin Bieber would be my top! He is really attractive!

   Reply to this comment