You’re Only As Strong As Your Brand’s Identity

Posted on May 11th, 2012. Written by Jamie Northrup.

You're Only As Strong As Your Brand's IdentityThink of brands that you have never had an experience with before.

Some you will hate, some you will love and others you will be indifferent about, well it’s their brand identity that is causing that.

Most people will judge a company by their past experiences with it, if they have had any, but if not they will rely on that brand’s identity, which can include word of mouth, work in the community, advertisements and anything else that they may have heard or see from that brand.

Lately we have been thinking more and more about our brand, here at the Deuce Group. We feel that although there isn’t really any negative sentiment towards the brand, there isn’t any positive coming from our brand’s identity. People that have done business with us have been more than happy with our work, but we need to go beyond that.

In the coming weeks and months, you will notice changes in the way things our presented on the website, changes in the advertisements that are displayed and there will be a lot more giving back to our readers, customers and visitors.

Along with changing our identity, we will be changing our logo to a much more modern looking design.

Which companies do you think have a great brand identity and which ones not so much?

This entry was posted on Friday, May 11th, 2012 at 7:47 pm and is filed under Business, Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. You can skip to the end and leave a response. Pinging is currently not allowed.

Jamie Northrup

I’m a 30 year old Canadian web consultant and founder of the Deuce Group. I have been working online since 1995 and have experience in blogging, web development, web design, e-commerce, eBay, social networking and online marketing.

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